Betty Long

MHA, RN
Guardian Nurses Healthcare Advocates
Betty

Betty Long

MHA, RN
Guardian Nurses Healthcare Advocates
Advocate Location
Flourtown , PA 19031
Specialty
Medical Guidance
Other Services
Insurance & Billing
TeleAdvocacy Available
Offers FREE Initial Consultation
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*Greater National Advocates Terms of Use Apply
How I Can Help
*Expedite Second Opinions
*Accompany Patients to Physician Visits
*Coordinate Care
*Facilitate Out-Patient Services
*Appeal Insurance Denials
*Negotiate Claims
*Educate Patients and Families on Treatment Plans
Important Information About Me
  • I offer a FREE Initial Consultation
  • I offer TeleAdvocacy Service
  • I am insured
  • My geographical area of practice is Nationwide U.S.
Why I Became A Professional Health Care Advocate
Betty is a nurse always and an entrepreneur since 2003 when she used her knowledge of how the healthcare system works to found a company that makes the system work better for patients and their families. Through her leadership, Guardian Nurses Healthcare Advocates has grown to more than 55 employees and serves business, health and welfare funds, and private clients throughout the United States.

A nurse-owned, nurse-run company, Guardian Nurses deploys RNs to provide patient advocacy and high-touch care management services. With the caring concern that is typical of nurses and the clinical knowledge that comes from 15-plus years of experience, Long’s nurse advocates drive timely, top-quality care that results in better outcomes for patients. Savings for the clients who insure these patients accrue from fewer unnecessary or inappropriate procedures, fewer hospital admissions caused by unmanaged treatable conditions, fewer readmissions after discharge, and more.

Although Guardian Nurses serves individuals and families, its clients are primarily unions, health & welfare funds, and corporations that self-insure for employee healthcare. From the beginning, Long differentiated Guardian Nurses from telephonic patient advocacy businesses by including the option for a nurse to accompany the patient to appointments with doctors. This high-touch, in-person service proved to be a highly valued benefit.

Ten years after start-up, Long launched an innovative program that took in-person service to an unprecedented level. The Mobile Care Coordinator® program literally mobilizes nurses by putting them in branded vehicles so they can visit patients in crisis immediately upon admission to a hospital and later at home or in rehab. Patients bond with the MCC nurse in their time of need. That bond empowers the nurse to motivate patients to take better care of themselves.

Long has won many awards in her career, but the most satisfying was seeing her one-of-a-kind MCC program recognized by the prestigious American Academy of Nursing as a 2023 Edge Runner. Winners are evidence-based, nurse-designed models of care that demonstrate significant clinical, financial, community, and policy outcomes.

To demonstrate the MCC program’s financial benefits, Long in 2022 and 2023 commissioned independent ROI analyses involving two large clients. Both showed that the clients received a return on their investment ranging from $2 to $7 for every $1 spent. In her nurse’s heart, Betty cares most that patients have better outcomes when their care is managed by a Guardian Nurses team member. She knows ROI is important because hiring her company is a business decision, but she delights in the fact that better patient outcomes are the reason that the MCC program saves money for clients. It is the ultimate win-win.

Long began her career in 1986 as a critical care nurse. Over the next 17 years, she gained experience in clinical, management and consulting roles. During that time, she stepped in to help her elderly Aunt Betty when she was struggling to get what she needed from the healthcare system. That made Nurse Long wonder how much harder it must be for people like her aunt who don’t have a nurse in the family. The idea for Guardian Nurses was born.

Long has become a nationally recognized expert and speaker on patient advocacy and care coordination, with special expertise in critical care, long-term care and geriatric care management. She is a member of the Mid-Atlantic Chapter of the Case Management Society of America as well as the Forum of Executive Women in Philadelphia. Currently, she serves as President of the Board of Trustees for The Nightingale Awards of Pennsylvania.

Nationally, Long’s advocacy work has been featured on television and in print media.
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Formal Education
St. Joseph's University, Master's Health Administration, 1993
Abington Hospital School of Nursing, RN Diploma, 1986
Temple University, Bachelor's in Journalism, 1981
Professional Affiliations
40 years experience as a registered nurse; 21 years of that as a patient advocate